{"id":2,"date":"2009-07-30T15:12:07","date_gmt":"2009-07-30T20:12:07","guid":{"rendered":"http:\/?page_id=2"},"modified":"2024-02-21T15:32:05","modified_gmt":"2024-02-21T20:32:05","slug":"about","status":"publish","type":"page","link":"http:\/\/38enso.com\/?page_id=2","title":{"rendered":"Jack W Perry"},"content":{"rendered":"<p style=\"text-align: left;\"><script type=\"text\/javascript\">\/\/ <![CDATA[ var gaJsHost = ((\"https:\" == document.location.protocol) ? \"https:\/\/ssl.\" : \"http:\/\/www.\"); document.write(unescape(\"%3Cscript src='\" + gaJsHost + \"google-analytics.com\/ga.js' type='text\/javascript'%3E%3C\/script%3E\")); \/\/ ]]><span id=\"mce_marker\" data-mce-type=\"bookmark\"><\/span><span id=\"__caret\">_<\/span><span id=\"mce_marker\" data-mce-type=\"bookmark\"><\/span><span id=\"__caret\">_<\/span><br \/>\n\/\/ ]]><\/script><br \/>\n<script type=\"text\/javascript\">\/\/ <![CDATA[ try { var pageTracker = _gat._getTracker(\"UA-10482237-1\"); pageTracker._trackPageview(); } catch(err) {} \/\/ ]]><\/script><\/p>\n<p><a href=\"http:\/\/38enso.com\/wp-content\/uploads\/2009\/07\/4879_1191765834021_4056128_n.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"alignleft size-thumbnail wp-image-1233\" src=\"http:\/\/38enso.com\/wp-content\/uploads\/2009\/07\/4879_1191765834021_4056128_n-127x150.jpg\" alt=\"4879_1191765834021_4056128_n\" width=\"127\" height=\"150\" \/><\/a>My name is Jack W Perry.<\/p>\n<p>I created\u00a0<strong><em>38enso Consulting\u00a0<\/em><\/strong>in 2009<em>. <\/em>I\u00a0advise publishing companies, authors, booksellers, agents, anyone involved in the book industry. My work is split between helping publishers adapt to working with start-ups entering the publishing industry. I also consult regarding sales force structure; distribution models; and creating verticals within the publishers.<\/p>\n<p>I have written numerous research papers and reports. I have created many strategic plans based on this research. I am also available to help execute these plans.<\/p>\n<p>I have been in the book publishing and selling industry since 1987.\u00a0 I graduated with a BA in History and a BS in Finance and was starting\u00a0a masters program at\u00a0<strong><a href=\"http:\/\/www.missouri.edu\/\">Univ. of Missouri \u2013 Columbia<\/a>.<\/strong>\u00a0 I had a job as a receiving clerk in a <a href=\"http:\/\/company.monster.com\/waldenbooks.aspx\">Waldenbooks<\/a> backroom in Columbia, MO.\u00a0\u00a0 After three months, I was promoted to store manager.\u00a0 I moved to St. Louis to take that job. \u00a0After two years in St.Louis, I re-located to south Florida to open bookstores for the chain and then to the home office in Stamford, CT.\u00a0 I was a national book buyer for Waldenbooks [1200 stores strong] for 3.5 years.\u00a0 I also earned my MBA at this time from <strong><a href=\"http:\/\/www.stamford.uconn.edu\/\">Univ.of Connecticut &#8212; Stamford<\/a><\/strong>.\u00a0 I went to school two nights a week and every other weekend.<\/p>\n<p>I moved to Ballantine next [a division of\u00a0<strong><a href=\"http:\/\/www.randomhouse.com\/\">Random House<\/a><\/strong>]. I worked in National Accounts.\u00a0Then I moved into a corporate position and helped to establish the NAMR program. It was a group dedicated to working with and in the B&amp;N and Borders stores but employed by RH. Inc. I worked my way up at RH to VP-Sales Director.\u00a0 I worked for many imprints including little Random; Knopf; Vintage; Modern Library; and approximately 30 other imprints. \u00a0After 8.5 years, it was time to move on. I returned to my mid-west roots and took a position as VP &#8211; Sales\/Marketing\/Publicity at<em>\u00a0<\/em><strong><a href=\"http:\/\/www.sourcebooks.com\/\">Sourcebooks<\/a><\/strong>, an independent publisher based in Naperville, IL.\u00a0 A very productive two years but it was time to get back to NYC.\u00a0I didn&#8217;t realize how much I had missed it here. I took a position at\u00a0<strong><a href=\"http:\/\/www2.scholastic.com\/browse\/index.jsp\">Scholastic<\/a> <\/strong>as VP of Sales.\u00a0While there, I\u00a0helped direct the sales and distribution\u00a0efforts of HARRY POTTER 6. I then returned to Random House and worked directly for the publisher (not Sales as before) working with sales, marketing, publicity, authors, agents and editors. I stayed there for three years and left in January 2009.<\/p>\n<p><img decoding=\"async\" class=\"alignleft\" 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alt=\"\" \/>\u00a0 \u00a0 \u00a0 \u00a0\u00a0<img decoding=\"async\" loading=\"lazy\" class=\"wp-image-1579 alignleft\" src=\"http:\/\/38enso.com\/wp-content\/uploads\/2009\/07\/IMG_3200-150x150.jpg\" alt=\"IMG_3200\" width=\"63\" height=\"63\" \/><img decoding=\"async\" loading=\"lazy\" class=\"alignleft wp-image-604\" style=\"line-height: 19px;\" src=\"http:\/\/38enso.com\/wp-content\/uploads\/2009\/07\/jack_noncorporate-003-150x150.jpg\" alt=\"jack_noncorporate 003\" width=\"74\" height=\"74\" \/><img decoding=\"async\" class=\"alignleft\" src=\"data:image\/jpg;base64,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\" alt=\"\" \/><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\" wp-image-1580 alignleft\" src=\"http:\/\/38enso.com\/wp-content\/uploads\/2009\/07\/IMG_1462-Version-2-150x150.jpg\" alt=\"IMG_1462 - Version 2\" width=\"72\" height=\"72\" \/><\/p>\n<p>After leaving Random House, I decided to take a few months to review the industry. This was early 2009 and eBooks were just starting to shake the foundations of publishing. Amazon&#8217;s Kindle was barely a year old. I started meeting with hundreds of publishing people. I wanted to learn what was (is) happening in our industry.\u00a0It is going through MAJOR TRANSITION.\u00a0 What was a sure way of publishing three years ago may not even be necessary today.\u00a0 I have learned a lot in my coffees, teas, lunches and continue to listen.<\/p>\n<p>In March 2014 &#8211; December 2018, I worked\u00a0<a href=\"https:\/\/www.highlights.com\">Highlights for Children<\/a> full-time. I wrote and executed a shift in their retail business. Sales 2x in 2 years and 3x in less than 5. Highlights was one of my clients and in the discussions, it made sense to join and focus my efforts with them. I also started as an adjunct professor in January 2015 at <a href=\"http:\/\/www.scps.nyu.edu\/content\/scps\/faculty\/faculty-profile.html?id=16703&amp;name=Jack-Perry\">NYU SPS<\/a>. I teach in the graduate school in the publishing program. I teach the Capstone course. I created a course on publishing startups in Spring 2018. I also won a teaching award at NYU. I also joined the board of Berrett-Koehler Publishers &#8211; stayed there for almost 5 years.<\/p>\n<p>After leaving Highlights, I went back into consulting full time. I never will fully leave it. I like working for myself and also the challenge that comes with a new company, a new publisher, a new perspective.<\/p>\n<p>I continue to teach at NYU and won another teaching award. Although I am not sure of what I am doing &#8211; it does seem like I have some knack at it &#8211; what started as a thing toi try has truned into over a decade of teaching.<\/p>\n<p>My latest full-time gig is <a href=\"https:\/\/astrapublishinghouse.com\/\">Astra Publishing House<\/a> where I do analysis, sales, business development, and strategy. I help analyze potential purchases and integrate new publishers into the company. One of the string brands in the industry. Although I may take on smaller projects or assist friends &#8211; I have stopped taking on new clients. I am too busy. Which is a good thing.<\/p>\n<p>My goal is to add value.\u00a0My goal is to solve problems for companies and set them up for the future within the publishing and book-selling world. Over the past five years I have taken on over two dozen clients. I have worked for Fortune 100 corporations, major and independent publishers, numerous start-ups and literary agencies. For more detail please check my <a href=\"http:\/\/38enso.com\/?page_id=5\">CLIENTS AND PROJECTS<\/a> page. What I enjoy about consulting is each company has a unique set of challenges, but also there are numerous best-practices that can be applied.<\/p>\n<p>I have been focusing most of my time on Strategy &#8212; what is it, what are the options, who is doing what?\u00a0\u00a0 It touches every area of book publishing. Adopting new processes will help bring publishing into a prosperous future. But I also have created sales and marketing departments, set up new ways of addressing the market and helping publishers grow in the new market.<\/p>\n<p>Most recently, I am fascinated with the publishing startup companies. Content creating and curating in a new, more traditional, but fresh manner.<a href=\"http:\/\/38enso.com\/wp-content\/uploads\/2009\/07\/enso_twitter-225x300.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"alignright size-full wp-image-1244\" src=\"http:\/\/38enso.com\/wp-content\/uploads\/2009\/07\/enso_twitter-225x300.jpg\" alt=\"enso_twitter-225x300\" width=\"202\" height=\"194\" \/><\/a><\/p>\n<p>View me on <a href=\"http:\/\/www.linkedin.com\/profile\/view?id=28950585&amp;trk=tab_pro\">LinkedIn<\/a>.<\/p>\n<p>Follow me on <a href=\"http:\/\/twitter.com\/#!\/38enso\">Twitter<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>My name is Jack W Perry. I created\u00a038enso Consulting\u00a0in 2009. I\u00a0advise publishing companies, authors, booksellers, agents, anyone involved in the &hellip; <a href=\"http:\/\/38enso.com\/?page_id=2\" class=\"more-link\">Learn more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"_links":{"self":[{"href":"http:\/\/38enso.com\/index.php?rest_route=\/wp\/v2\/pages\/2"}],"collection":[{"href":"http:\/\/38enso.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"http:\/\/38enso.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"http:\/\/38enso.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/38enso.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2"}],"version-history":[{"count":81,"href":"http:\/\/38enso.com\/index.php?rest_route=\/wp\/v2\/pages\/2\/revisions"}],"predecessor-version":[{"id":2769,"href":"http:\/\/38enso.com\/index.php?rest_route=\/wp\/v2\/pages\/2\/revisions\/2769"}],"wp:attachment":[{"href":"http:\/\/38enso.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}