{"id":1043,"date":"2012-05-22T16:22:41","date_gmt":"2012-05-22T21:22:41","guid":{"rendered":"http:\/\/38enso.com\/?p=1043"},"modified":"2013-11-15T18:40:54","modified_gmt":"2013-11-15T23:40:54","slug":"50-shades","status":"publish","type":"post","link":"http:\/\/38enso.com\/?p=1043","title":{"rendered":"50 Shades"},"content":{"rendered":"<p>The 50 SHADES trilogy was a major self-published smash. The three books were originally written as fan fiction on a Twilight site. Then the author, E.L. James, changed the names and self-published the books via The Writer&#8217;s Coffee Shop.<\/p>\n<p>The three books sold an impressive 250,000 digital downloads as self-published in less than a year. The physical book was a Print-On-Demand edition and retailed for $29.95. The eBooks were $6.99.<\/p>\n<p>After this enormous success, Vintage (a division of Knopf, an imprint within Random House, a part of Bertlesmann) bought the right to the three titles.<\/p>\n<p>They re-edited and created paperback editions of the three. The paperbacks were priced at $14.95 but many discounted to $9.95.<\/p>\n<p>The re-edited eBooks were also released and were priced at $9.99.<\/p>\n<p>In six weeks, the books have sold over 10-million copies.<\/p>\n<p>This would not have been possible without the marketing, sales and distribution efforts of a major publisher (Vintage &gt; Knopf &gt; Random House &gt; Bertlesmann).<\/p>\n<p>But if not for self-publishing and eBooks, these books would have never been published or been available for sale.<\/p>\n<p>A perfect combination of the new world of publishing and the old.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The 50 SHADES trilogy was a major self-published smash. The three books were originally written as fan fiction on a &hellip; <a href=\"http:\/\/38enso.com\/?p=1043\" class=\"more-link\">Learn more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[],"tags":[19,55,10],"_links":{"self":[{"href":"http:\/\/38enso.com\/index.php?rest_route=\/wp\/v2\/posts\/1043"}],"collection":[{"href":"http:\/\/38enso.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/38enso.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/38enso.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/38enso.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1043"}],"version-history":[{"count":3,"href":"http:\/\/38enso.com\/index.php?rest_route=\/wp\/v2\/posts\/1043\/revisions"}],"predecessor-version":[{"id":1045,"href":"http:\/\/38enso.com\/index.php?rest_route=\/wp\/v2\/posts\/1043\/revisions\/1045"}],"wp:attachment":[{"href":"http:\/\/38enso.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1043"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/38enso.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1043"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/38enso.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1043"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}