{"id":1102,"date":"2012-09-12T22:31:24","date_gmt":"2012-09-13T03:31:24","guid":{"rendered":"http:\/\/38enso.com\/?p=1102"},"modified":"2013-11-25T18:06:34","modified_gmt":"2013-11-25T23:06:34","slug":"telegraph-avenue-chabon-ebook-pricing","status":"publish","type":"post","link":"http:\/\/38enso.com\/?p=1102","title":{"rendered":"Telegraph Avenue &#8211; Chabon &#8211; eBook pricing"},"content":{"rendered":"<p>HarperCollins, the publisher of <a href=\"httphttp:\/\/www.harpercollins.com\/book\/buy.aspx?isbn13=9780062207784&amp;AA=index_authorIntro_1628\/\/\">TELEGRAPH AVENUE<\/a> from Michael Chabon, recently settled with the government. Now all HarperCollins eBook consumer prices will be set by the retailer (Amazon, Apple, MS-BN Nook, Kobo, Google). The price at which these retailers buy the eBooks at is still set by publishers. The discounts are negotiated.<\/p>\n<p>The discounts are generally between 40-60% for the Wholesale model and 70% under Agency.<\/p>\n<p>Under Agency (publisher-set), the publisher&#8217;s revenue went up and down as the retail price.<\/p>\n<p>Under Wholesale (retailer-set), the publisher&#8217;s revenue is the same regardless of the retail price.<\/p>\n<p>So, taking TELEGRAPH AVENUE&#8230;<\/p>\n<ul>\n<li>HarperCollins has it priced at $17.99.<\/li>\n<li>Amazon, MS-BN Nook and Apple iBookstore are selling for $9.99.<\/li>\n<li>HarperCollins receives 40-60% of the publisher price (not the end-users price) &#8211; or $7.20; $8.10 or $9.00 per sale.<\/li>\n<li>Retailers make approximately $2.00 per book (assuming 50%).<\/li>\n<\/ul>\n<p>Under the old Agency pricing method:<\/p>\n<ul>\n<li>HarperCollins sets the retail price at $14.99 but it would have gone down to $12.99 when it hits the NYT list.<\/li>\n<li>Amazon, MS-BN Nook and Apple must sell at $12.99 (or $14.99).<\/li>\n<li>HarperCollins gets 70% under Agency &#8211; $9.10 per sale (or $10.49).<\/li>\n<li>Retailers make $3.89 per sale.<\/li>\n<\/ul>\n<p>Publishers make less per sale.<\/p>\n<p>Retailers make less per sale but not at a loss as long as the eBook retail is $17.99. When the publisher price starts to go up, it comes out of the retailer because they will still probably sell the bestselling books at $9.99.<\/p>\n<p>I didn&#8217;t discuss Author cuts in this piece for that worthy of it&#8217;s own post. But there are also many excellent articles on the author issues already written.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>HarperCollins, the publisher of TELEGRAPH AVENUE from Michael Chabon, recently settled with the government. Now all HarperCollins eBook consumer prices &hellip; <a href=\"http:\/\/38enso.com\/?p=1102\" class=\"more-link\">Learn more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[],"tags":[19,108,80],"_links":{"self":[{"href":"http:\/\/38enso.com\/index.php?rest_route=\/wp\/v2\/posts\/1102"}],"collection":[{"href":"http:\/\/38enso.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/38enso.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/38enso.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/38enso.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1102"}],"version-history":[{"count":5,"href":"http:\/\/38enso.com\/index.php?rest_route=\/wp\/v2\/posts\/1102\/revisions"}],"predecessor-version":[{"id":1106,"href":"http:\/\/38enso.com\/index.php?rest_route=\/wp\/v2\/posts\/1102\/revisions\/1106"}],"wp:attachment":[{"href":"http:\/\/38enso.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1102"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/38enso.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1102"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/38enso.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1102"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}