a) Retainer-based : Advising on a regular basis. Generally done in 3-month trial and then renewed each month. This is an “always-on-call” relationship and not based on any specific\u00a0project although there are numerous initiatives.\u00a0 b) Project-based : A specific task or report. Many of these are a market analysis. There is a definite deliverable and time-frame. Generally these projects can take 2-4 months. Many times a project does evolve into a retainer. Especially helping with the execution of the suggestions.<\/p>\n 2) Sleeping<\/strong> – companies that have expressed interest and there is a distinct possibility that an agreement will work out.<\/p>\n a) Morning – A decision has been made to work or not.<\/p>\n b) REM Deep Sleep – Have had a few discussions with the potential client, but there is still a lot of consideration.<\/p>\n c) Early Sleep – Just had an initial meeting. Just starting to figure out the potential (from both sides).<\/p>\n 3) Dead<\/strong> – either an account that has ended and is done or a potential one that is not going to happen.<\/p>\n a) 6 Feet Under – Projects end and there is no more work. It is over. Always end on a positive note, but best to move on.<\/p>\n b) Dead can go both ways. It can remain dead or can have a second life or even a third one.<\/p>\n c) Coming back from the dead is a Zombie.<\/p>\n 4) Zombie<\/strong> – return from the dead. Some clients return.<\/p>\n a) It can be a few months when a client needs a bit more work done.<\/p>\n b) It can be a year. Many times a project ends and there is no more work until the next budget period.<\/p>\n c) It can be years. Unless the situation was a disaster (and thankfully every client has ended on a positive note), there is always the possibility.<\/p>\n I have been fortunate and have enjoyed working for every client. When I refer to Zombie, it isn\u2019t in the negative. It is a term of endearment for some things long buried can be current quickly.<\/p>\n The key is to always add value and know when it is time to go and time to stay.<\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":"![\"IMG_2775\"](\"http:\/\/38enso.com\/wp-content\/uploads\/2013\/05\/IMG_2775.jpg\")
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