{"id":1819,"date":"2014-02-28T23:36:19","date_gmt":"2014-03-01T04:36:19","guid":{"rendered":"http:\/\/38enso.com\/?p=1819"},"modified":"2014-07-30T09:50:38","modified_gmt":"2014-07-30T14:50:38","slug":"creativity-inc","status":"publish","type":"post","link":"http:\/\/38enso.com\/?p=1819","title":{"rendered":"CREATIVITY, INC."},"content":{"rendered":"<p><a href=\"https:\/\/itunes.apple.com\/us\/book\/creativity-inc.\/id733503589?mt=11\">CREATIVITY, INC.<\/a> &#8212; I finished reading this book last week.\u00a0<img decoding=\"async\" loading=\"lazy\" class=\"alignright size-full wp-image-1823\" alt=\"images\" src=\"http:\/\/38enso.com\/wp-content\/uploads\/2014\/02\/images.jpeg\" width=\"183\" height=\"275\" \/><\/p>\n<p>It will be a Classic. It is the story of Pixar.<\/p>\n<p>The subtitle is &#8220;Overcoming the unseen forces that stand in the way of true inspiration.&#8221; That is a mouthful.<\/p>\n<p>The book is <a href=\"http:\/\/pixar.wikia.com\/Ed_Catmull\">Ed Catmull<\/a>&#8216;s story. Catmull co-founded Pixar with<a href=\"http:\/\/www.imdb.com\/name\/nm0005124\/\"> John Lasseter<\/a>. Add in 26 years with Steve Jobs and how Pixar grew from a small money-losing segment of George Lucas&#8217; empire to taking over Disney Animation is a true fairly tale.<\/p>\n<p>The writer is <a href=\"http:\/\/www.amy-wallace.com\">Amy Wallace<\/a>. She did a great job. Wallace has written for over 20 major magazines. She recently did a piece in NY Times Magazine on <a href=\"http:\/\/www.nytimes.com\/2014\/02\/09\/magazine\/deep-inside-baz-luhrmanns-creative-chaos.html?ref=magazine&amp;_r=2\">Baz Luhrmann<\/a> That was an insight into brilliance too.<\/p>\n<p>This is a business management book. It is about how to manage a successful company but still retain the creative spark. How do you become corporate and bottom-line driven. but also remain fresh, new and relevant?<\/p>\n<p>The book will appeal to so many segments:<\/p>\n<ul>\n<ul>\n<li>Pixar<\/li>\n<\/ul>\n<ul>\n<li>Animation<\/li>\n<li>Disney<\/li>\n<li>Steve Jobs<\/li>\n<li>Tech<\/li>\n<li>Business<\/li>\n<li>Leadership<\/li>\n<li>Movies<\/li>\n<li>Zen<\/li>\n<li>Toy Story<\/li>\n<li>Transitions<\/li>\n<li>Growth<\/li>\n<\/ul>\n<\/ul>\n<p>I have been tweeting as I have been reading. I probably sent 40 tweets over the past few weeks. I don&#8217;t have a lot of followers (&lt;1,000), but I still like tweeting and feel it effective. What has been so cool is the co-author, <a href=\"https:\/\/twitter.com\/msamywallace\">@msamywallace<\/a> has been kind enough to re-tweet me on numerous occasions. Thank you Amy.<\/p>\n<p>The front of the book has a letter from editor Andy Ward. His email was on the page so i figured I would ping him and mention how much I enjoyed the book and especially the afterword. The afterword is 18-pages about Steve Jobs (<em>The Steve We Knew<\/em>). It is a great counter-balance to <a href=\"http:\/\/www.nytimes.com\/2011\/10\/22\/books\/steve-jobs-by-walter-isaacson-review.html?pagewanted=all\">Isaacson&#8217;s<\/a> authorized biography. I loved Isaacson, but would very much like to see more about Jobs from Catmull&#8217;s perspective. Andy mentioned there was more\u2026 Hopefully they will release (short ebook?). There is also a very helpful appendix titled <em>Starting Points<\/em>. It has 33 comments and thoughts for &#8220;managing a creative culture.&#8221;<\/p>\n<p>Who published the book? From the title page:<\/p>\n<blockquote>\n<p style=\"padding-left: 30px; text-align: center;\"><strong>Published in the United States by Random House, an imprint of<\/strong><\/p>\n<p style=\"padding-left: 30px; text-align: center;\"><strong>The Random House Publishing Group, a division of Random House LLC,<\/strong><\/p>\n<p style=\"padding-left: 30px; text-align: center;\"><strong>a Penguin Random House Company, New York.<\/strong><\/p>\n<\/blockquote>\n<p>That is a mouthful.<\/p>\n<p>I hope you enjoy the book as much as I did.<\/p>\n<p>Goes on sale 4.18.14<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>CREATIVITY, INC. &#8212; I finished reading this book last week.\u00a0 It will be a Classic. It is the story of &hellip; <a href=\"http:\/\/38enso.com\/?p=1819\" class=\"more-link\">Learn more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[],"tags":[19,119,28,120,21],"_links":{"self":[{"href":"http:\/\/38enso.com\/index.php?rest_route=\/wp\/v2\/posts\/1819"}],"collection":[{"href":"http:\/\/38enso.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/38enso.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/38enso.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/38enso.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1819"}],"version-history":[{"count":22,"href":"http:\/\/38enso.com\/index.php?rest_route=\/wp\/v2\/posts\/1819\/revisions"}],"predecessor-version":[{"id":1842,"href":"http:\/\/38enso.com\/index.php?rest_route=\/wp\/v2\/posts\/1819\/revisions\/1842"}],"wp:attachment":[{"href":"http:\/\/38enso.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1819"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/38enso.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1819"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/38enso.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1819"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}