{"id":2371,"date":"2020-03-23T10:50:49","date_gmt":"2020-03-23T15:50:49","guid":{"rendered":"http:\/\/38enso.com\/?p=2371"},"modified":"2020-09-24T17:04:46","modified_gmt":"2020-09-24T22:04:46","slug":"amazon-top-50-list-as-a-bellwether-part-2","status":"publish","type":"post","link":"http:\/\/38enso.com\/?p=2371","title":{"rendered":"Amazon Top 50 book list as a Bellwether (Part 2)"},"content":{"rendered":"

Last week I took a quick look at what was trending on Amazon. It is, of course to drive up sales, important to be at the top of Amazon’s best-sellers. But it is as important how long the titles are at the top. Being there a day is fleeting, but sustaining weeks will result in thousands of sales. I checked Bookscan and most of the children’s learning titles listed in the last post were up 4x-10x in sales over the previous week.<\/p>\n

Similar titles dominate the list again, but a few micro-trends are emerging – expanding to the top 100:<\/p>\n

    \n
  1. The big grade workbooks<\/strong> continue to sell, but the rankings are not as high as they were last week.<\/li>\n
  2. Coloring<\/strong> and how-to-draw<\/strong> books are trending higher. There are almost a dozen books here (led by Workman’s PAINT BY STICKER<\/a> series). Adult coloring books are popping into the top 100 too. Not only do children need activities, but so do adults.\"\"<\/li>\n
  3. Callisto Media<\/strong> has three of the top eight titles (Learn to Write; Coloring Book; and a Joke book). Impressive number of titles in the elite 10. Sales throughout the list are high, but getting into the top 10 is huge.<\/li>\n
  4. Summer Bridge<\/strong> books from BrainQuest<\/a> (#21, #31, and #47) have all made it into the list. To date, only the BrainQuest summer titles are trending. Are parents looking at summer already? As schools extend the stay-at-home, the school year may all be done by distance learning. Many colleges have cancelled in-person classes for the rest of the semester. Will K-12 follow? Plus, if a parent has finished a K-workbook, then time to start a new grade. Also, these summer books are made for teaching during an extended period of time outside of the \"\"classroom. Watch these books (Carson Dellosa<\/strong>, Highlights<\/strong>) start to rise.<\/li>\n
  5. Modern Kid Press <\/a>has made leaps from last week with five titles in the top 50 (#5, #11, #19, #24, #41). They had two titles last week.\"\" Their Amazon page states the company is a “husband + wife publishing company.” I was not able to find a lot of information about them. I am impressed by their sales\/rankings on Amazon. Their covers are great too.<\/li>\n
  6. Self-published<\/strong> learning titles are in on the action too – with three in the top 50. The best selling one is a 109-page handwriting tracing book for $6.65.<\/li>\n
  7. Flashcards<\/strong> are trending with three in the top 50 and eight in the top 100. These are dominated by SchoolZone<\/a> with a few from Carson Dellosa. These are being sold as individual decks and inexpensively. I would think a great add on to a book. I wonder when the sets of cards will start to trend. Other non-book items like board games are probably trending well too although I do not have expertise in that area. Jenga, Guess Who?, and Connect 4 are at the top three sellers in “toys and games.”\"\"<\/li>\n
  8. Easter<\/strong> books for children are selling with three titles in the top 50 and seven in the top 100. A sign of returning to normal. Easter is on April 12th.<\/li>\n
  9. The top two books are, in part, due to Reese Witherspoon<\/strong> – with WHERE THE CRAWDADS SING (#1) and LITTLE FIRES EVERYWHERE (#2). Granted these titles have been selling at a high rate for over a year. They are trending at the top now.<\/li>\n<\/ol>\n

    As the stay at home continues, the demand for various books will shift. Will be interesting to see what happens next.<\/p>\n

    Two additional titles that caught my eye.\"\"<\/p>\n

    #50 – CALM THE F*CK DOWN : AN IRREVERENT ADULT COLORING BOOK<\/a> — a 2006 book from Sasha O’hara<\/strong>, a self-published author.<\/p>\n

    #62 – BUSHCRAFT: A FIELD GUIDE TO THE ART OF WILDERNESS SURVIVAL <\/a>— makes sense to me. This is published by Adams Media<\/strong>.<\/p>\n

    Stay calm, stay safe, and use this time wisely.<\/p>\n

     <\/p>\n

     <\/p>\n

     <\/p>\n","protected":false},"excerpt":{"rendered":"

    Last week I took a quick look at what was trending on Amazon. It is, of course to drive up … Learn more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[],"tags":[14,189,172,191,188,121,190,186],"_links":{"self":[{"href":"http:\/\/38enso.com\/index.php?rest_route=\/wp\/v2\/posts\/2371"}],"collection":[{"href":"http:\/\/38enso.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/38enso.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/38enso.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/38enso.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2371"}],"version-history":[{"count":16,"href":"http:\/\/38enso.com\/index.php?rest_route=\/wp\/v2\/posts\/2371\/revisions"}],"predecessor-version":[{"id":2392,"href":"http:\/\/38enso.com\/index.php?rest_route=\/wp\/v2\/posts\/2371\/revisions\/2392"}],"wp:attachment":[{"href":"http:\/\/38enso.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2371"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/38enso.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2371"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/38enso.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2371"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}