{"id":265,"date":"2010-07-01T21:53:39","date_gmt":"2010-07-02T02:53:39","guid":{"rendered":"http:\/\/38enso.com\/?p=265"},"modified":"2013-11-17T09:16:45","modified_gmt":"2013-11-17T14:16:45","slug":"nothing-is-more-difficult","status":"publish","type":"post","link":"http:\/\/38enso.com\/?p=265","title":{"rendered":"Nothing is more Difficult&#8230;"},"content":{"rendered":"<p>&#8220;Nothing is more difficult than to introduce a new order.&#8221;<\/p>\n<p>&#8220;Because the innovator has for enemies all those who have done well under the old conditions and lukewarm defenders in those who may do well under the new.&#8221;<\/p>\n<p><a rel=\"attachment wp-att-266\" href=\"http:\/\/38enso.com\/?attachment_id=266\"><img decoding=\"async\" loading=\"lazy\" class=\"alignleft size-full wp-image-266\" title=\"Dollar Eye\" src=\"http:\/\/38enso.com\/wp-content\/uploads\/2010\/07\/IMG_23711.jpg\" alt=\"\" width=\"109\" height=\"107\" \/><\/a><\/p>\n<p>Taken from Machiavelli&#8217;s THE PRINCE.<\/p>\n<p>It is very unlike me to quote Machiavelli.\u00a0\u00a0 But this hit me when I started reading Pip Coburn&#8217;s excellent book<a href=\"http:\/\/www.coburnventures.com\/About_CHANGE\/The_Change_Function.html\"> <span style=\"color: #333399;\">THE CHANGE FUNCTION<\/span><\/a>.\u00a0\u00a0 He uses it to start the book.\u00a0\u00a0 It&#8217;s perfect for describing what is happening in Book Publishing today.\u00a0\u00a0 The\u00a0Publishers who have been in control for the past few decades are being seriously threatened by the new upstarts and the Accounts.\u00a0\u00a0 There is revolutionary change in the industry.\u00a0\u00a0<\/p>\n<p>Some of the corporate publishers will thrive and others will die.<\/p>\n<p>Some of the independent publishers will thrive and some will die.<\/p>\n<p>Some of the key bookselling channels will thrive and some will die.<\/p>\n<p>So, it is a good time for the rules to be challenged.\u00a0\u00a0 Look at doing things that have not been done.\u00a0\u00a0 Chaos is good.\u00a0 It leads to new players and new a new order.\u00a0\u00a0<\/p>\n<p>I have spent most of my career in traditional publishing.\u00a0 Now I spend almost all my days in the experimental part.\u00a0 It&#8217;s all good.\u00a0 It is always best to respect the past and build on it.<\/p>\n<p>Winners and Losers are being determined&#8230;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;Nothing is more difficult than to introduce a new order.&#8221; &#8220;Because the innovator has for enemies all those who have &hellip; <a href=\"http:\/\/38enso.com\/?p=265\" class=\"more-link\">Learn more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[],"tags":[],"_links":{"self":[{"href":"http:\/\/38enso.com\/index.php?rest_route=\/wp\/v2\/posts\/265"}],"collection":[{"href":"http:\/\/38enso.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/38enso.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/38enso.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/38enso.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=265"}],"version-history":[{"count":16,"href":"http:\/\/38enso.com\/index.php?rest_route=\/wp\/v2\/posts\/265\/revisions"}],"predecessor-version":[{"id":321,"href":"http:\/\/38enso.com\/index.php?rest_route=\/wp\/v2\/posts\/265\/revisions\/321"}],"wp:attachment":[{"href":"http:\/\/38enso.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=265"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/38enso.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=265"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/38enso.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=265"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}