{"id":389,"date":"2010-07-29T00:34:50","date_gmt":"2010-07-29T05:34:50","guid":{"rendered":"http:\/\/38enso.com\/?p=389"},"modified":"2010-08-08T22:02:59","modified_gmt":"2010-08-09T03:02:59","slug":"ereader-price-wars","status":"publish","type":"post","link":"http:\/\/38enso.com\/?p=389","title":{"rendered":"eReader Price Wars"},"content":{"rendered":"<p>Today, <span style=\"color: #000080;\"><a href=\"http:\/\/www.amazon.com\/\">Amazon<\/a><\/span> announced that there will be a KINDLE 3 on 23 August.\u00a0\u00a0 It will be $139.\u00a0\u00a0<\/p>\n<p>About\u00a0 month ago, Amazon lowered the KINDLE 2 from $259 to $189 in response to <span style=\"color: #000080;\"><a href=\"http:\/\/www.barnesandnoble.com\/nook\/index.asp?PID=34323&amp;cds2Pid=30919\">B&amp;N nook&#8217;s <\/a><\/span>being lowered to $199.<\/p>\n<p>A few months ago, <span style=\"color: #000080;\"><a href=\"http:\/\/kobobooks.com\/\">Kobo<\/a><\/span> released a low-end, then low-cost eReader for $149.\u00a0\u00a0\u00a0 <span style=\"color: #000080;\"><a href=\"http:\/\/www.sonystyle.com\/webapp\/wcs\/stores\/servlet\/CategoryDisplay?catalogId=10551&amp;storeId=10151&amp;langId=-1&amp;categoryId=8198552921644523779&amp;SR=nav:electronics:reader_digital_book:shop_compare:ss&amp;ref=http%3A%2F%2Fwww.sony.com%2Findex.php\">Sony<\/a><\/span> also lowered their cheapest device to $149.\u00a0\u00a0<span style=\"color: #000080;\"><a href=\"http:\/\/www.borders.com\/online\/store\/MediaView_ereaders\"> Borders.com <\/a><\/span>sells both devices.\u00a0\u00a0 Borders also sells a ALURATEK LIBRE for $119.\u00a0 Wal-mart, Target and many others are selling various devices.<\/p>\n<p>Refurbished eReaders are hitting the internet for around $100.\u00a0\u00a0 The eReader is about to hit mass market.\u00a0\u00a0 This Fall could be the explosion of a new type of eBook consumer.\u00a0\u00a0 Someone who has been waiting for the drop in price.\u00a0<\/p>\n<p>The future is upon us &#8212; today.\u00a0\u00a0<\/p>\n<p>Where will this winding road end up?<\/p>\n<p><a rel=\"attachment wp-att-390\" href=\"http:\/\/38enso.com\/?attachment_id=390\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-large wp-image-390\" title=\"road\" src=\"http:\/\/38enso.com\/wp-content\/uploads\/2010\/07\/SUMMER2009-246-e1280381600844-450x600.jpg\" alt=\"\" width=\"385\" height=\"418\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Today, Amazon announced that there will be a KINDLE 3 on 23 August.\u00a0\u00a0 It will be $139.\u00a0\u00a0 About\u00a0 month ago, &hellip; <a href=\"http:\/\/38enso.com\/?p=389\" class=\"more-link\">Learn more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[],"tags":[],"_links":{"self":[{"href":"http:\/\/38enso.com\/index.php?rest_route=\/wp\/v2\/posts\/389"}],"collection":[{"href":"http:\/\/38enso.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/38enso.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/38enso.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/38enso.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=389"}],"version-history":[{"count":9,"href":"http:\/\/38enso.com\/index.php?rest_route=\/wp\/v2\/posts\/389\/revisions"}],"predecessor-version":[{"id":407,"href":"http:\/\/38enso.com\/index.php?rest_route=\/wp\/v2\/posts\/389\/revisions\/407"}],"wp:attachment":[{"href":"http:\/\/38enso.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=389"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/38enso.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=389"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/38enso.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=389"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}