Publisher’s Weekly (PW)<\/a> recently announced the best selling books of 2010. One of the list is a combination of eBooks and hardcover sales. This generally contains the biggest and highest profile titles of the year.<\/p>\n <\/p>\n
In the top 10, the following non-fiction; George Bush; Keith Richards; SHIT MY DAD SAYS and Bill O’Reilly’s crazy rants. A very bizarre group of titles. \u00a0The eBook conversion rate compared to physical was 10.4%; 4.1%; 24.1% and 3.8%. SHIT had a high rate. Given the book was hatched from a Twitter account, it does make sense. Bush at 10.4% is in line with this type of big non-fiction seller. The other two had unbelievably poor conversion ratios. \u00a0My feeling is people wanted to own Richards plus it may have grabbed a higher cut of the casual reader who probably doesn’t own a Kindle. \u00a0Bill O? I think it’s his Right-Wing Wal-Mart shopping fans also are not early movers to digital.<\/p>\n
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The Fiction list has 6 titles. \u00a0The authors are Steig Larssen; John Grisham; Nicholas Sparks; James Patterson; Jonathan Franzen; and Stephen King. \u00a0Larsson and Grisham both has over 29% eBook ratio! Franzen had 23%. So these author’s reflect the ‘accepted knowledge’ that 30% of best-selling fiction is digital. But it drops off considerably after these three, with Evans at 10.5%; Patterson at 6.2% (he had 5 of the top 30 combined); and most\u00a0surprising\u00a0of all Stephen King at 5.9%. I have always thought King’s audience would go for eBooks? Could it be the publisher’s play on digital that kept his eBook sales so low?<\/p>\n
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All titles in the combined top 10 were from the “Corporate 6.”<\/p>\n
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Looking to the eBook only list… there are 30 titles on it., 17 sold over 100,000 units. 26 of the top 30 are Fiction.<\/p>\n
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ALL 30 TITLES ARE FROM THE “BIG 6.”<\/p>\n
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So as much as people want to predict the demise of the big dinosaur, corporate publishers, they are still roaring.<\/p>\n","protected":false},"excerpt":{"rendered":"
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