{"id":811,"date":"2011-08-15T19:22:45","date_gmt":"2011-08-16T00:22:45","guid":{"rendered":"http:\/\/38enso.com\/?p=811"},"modified":"2013-11-03T20:14:34","modified_gmt":"2013-11-04T01:14:34","slug":"ebook-break-even","status":"publish","type":"post","link":"http:\/\/38enso.com\/?p=811","title":{"rendered":"eBook break-even&#8230;"},"content":{"rendered":"<p><a href=\"http:\/\/38enso.com\/?attachment_id=812\" rel=\"attachment wp-att-812\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-thumbnail wp-image-812\" title=\"iPhone_MAY2011 165\" alt=\"\" src=\"http:\/\/38enso.com\/wp-content\/uploads\/2011\/08\/iPhone_MAY2011-165-150x150.jpg\" width=\"150\" height=\"150\" \/><\/a><\/p>\n<p>eBooks are the growth vehicle for book publishers today. But still many are hesitant to spend the money to convert their backlist. I understand it can be an expensive proposition especially if the backlist is extensive. Some go direct to Amazon Kindle and B&amp;N nook. These companies will do it for free or will take a higher % of the sale to pay for the conversion, But the publisher doesn&#8217;t own the files.<\/p>\n<p>eBooks are great because once the initial costs are recovered, the incremental costs are minimal. So once the break-even if achieved, almost 100%of the revenue will go to the bottom line.<\/p>\n<p>How long does it take to break-even?<\/p>\n<p>Assume $1,000 to convert and distribute an eBook. If it is all text, it will be 30% of that, but let&#8217;s use $1,000 including QA costs and time.<\/p>\n<p>Agency pricing &#8212; $9.99 retail delivers $7.00 (70%) to the publisher. At that rate, the break-even is less than 150 copies. If the price is $4.99, then $3.50 is generated per sale and the break-even is less than 300 copies.<\/p>\n<p>Wholesale pricing works pretty much the same. List the book at $14 and collect 50% or $7.<\/p>\n<p>If a publisher sells to libraries, the entire conversion cost could be recouped just in that channel. Then ALL retail sales would be profit.<\/p>\n<p>It actually is a <strong>good<\/strong> time to be a publisher.<\/p>\n<p>Agency<\/p>\n","protected":false},"excerpt":{"rendered":"<p>eBooks are the growth vehicle for book publishers today. But still many are hesitant to spend the money to convert &hellip; <a href=\"http:\/\/38enso.com\/?p=811\" class=\"more-link\">Learn more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[],"tags":[48,55],"_links":{"self":[{"href":"http:\/\/38enso.com\/index.php?rest_route=\/wp\/v2\/posts\/811"}],"collection":[{"href":"http:\/\/38enso.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/38enso.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/38enso.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/38enso.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=811"}],"version-history":[{"count":4,"href":"http:\/\/38enso.com\/index.php?rest_route=\/wp\/v2\/posts\/811\/revisions"}],"predecessor-version":[{"id":1611,"href":"http:\/\/38enso.com\/index.php?rest_route=\/wp\/v2\/posts\/811\/revisions\/1611"}],"wp:attachment":[{"href":"http:\/\/38enso.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=811"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/38enso.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=811"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/38enso.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=811"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}