38enso Inc

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Clients & Projects

Recent and Current clients:

NYU SPS – adjunct professor since January 2014. I teach the Capstone course each semester and every Spring teach a course on Publishing Startups (which I created).

Abrams & Chronicle Books (UK) : Research and business development project.

Entitle BooksPublisher relations and business development for exciting and unique eBook start-up.

mediaShepherd : Business development for this publishing vendor services and resource company.

Total Boox: Biz Dev for unique start-up that sells and markets eBooks using micro-payments.

Vook : Business development for one of the leaders in digital services for the publishing industry.

Shindig : Consulting for this dynamic start-up that is committed to unleashing the potential of video chat.

AZ Books : Biz development and market research for this interactive children’s book publisher.

Harry N. Abrams:  Research and creation of overall strategic digital plan incl. implementation.

Open Road Integrated Media:  Project-based work and retainer-based biz dev for eBook first publisher.

3M: Publisher relations and content acquisition for cloud-based eBook delivery to libraries.

Writers House: Integrating digital strategy for this well respected Literary Agency.

Mercury Radio Arts: Managing the set up of an eBook publishing operations for this multi-media company.

Shambhala Publications: Various projects including a critical look at physical & digital distribution.

ESPN Books: Advised on transition of publishing program from physical to  a physical-digital mix.

Turner Publishing Company: Overall Sales department review with 14 suggested ‘plans of action.’

Perseus Book Group: Competitive research project for Constellation eBook distribution services.

The Authors Guild: Project review of digital options for their author members.

Sideways: Helped this App developer enter the Book Publishing world.

Highlights for Children:  Review of Sales and Marketing Book Retail opportunities.

NFT Travel Guides: Worked to help monetize the iPhone Apps for this hip travel guide publisher.

Little Pim: National Account sales for this award-winning children’s DVD language company.

Bowker: Business development for their PubTrack Consumer business intelligence solutions.

Inner Traditions- Bear & Company: Advising on digital and physical book options.

Tuttle Publishing: Advising on digital and physical book options.

Dr. David Che: Represent this Gallery (S&S) author of the book THE TOTAL LAW OF ATTRACTION.

West Wing Reports: Working with the founder on a few projects and his new book projects.

Berrett-Koehler Publishers: Consulted on sales and distribution options.

Sam Miserendino: Represent the creator of the Addicted Animals series. Books published by Skyhorse.

Black Dog & Leventhal (Hachette): Analysis of market for a line of books.

Post Hill Press: Sales and strategy advisement.

Diversion Books: Sales and inventory control managing.

Warbler Press: A founding member of this new independent publisher.

HITN Learning: Sales and product development consulting.

Levine Querido: Advising on all aspects of this children’s book startup created by Arthur Levine.

Danielle Di-Masi: Working with her on a new book project.

FrommerMedia: Sales, inventory, and metadata.

BOOM! Studios: Analysis of book sales and market for this graphic novel publisher.

Astra Publishing House: Sales, marketing, and inventory.

Benbella Books: General marketplace analysis.

Pluto Press: Market analysis.

The Princeton Review: Strategy.

Schiffer Publishing: Marketing analysis.

I have been a consulting adjunct The Idea Logical Company; have sub-contracted on a project with Market Partners International and working with Your Expert Nation. I also blogged for DBW as part of their ‘Expert Publishing Blog’ group.

I also serve on the Berrett-Koehler Board of Directors.

Before starting a project, I like to sit down and discuss the issues.  I will follow up with a written Action Plan addressing the problems; solutions, implementation plans and a time-line.


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