Last week, Barnes & Noble announced a color version of their eReader the Nook. Although B&N has been the leader in bricks & mortar book sales and has driven a lot of innovation in bookselling, they have been behind Amazon regarding eReaders. But with this move, B&N nook takes the innovation lead over the Kindle.
Sure, Amazon reacted that color is not imporatant and that it isn’t that big a deal.
Who knows who is correct? I tend to think that color is a game changer. Apple opened up the eBook world to an entire new type of book with their iPad. Why not color? I feel that Amazon Kindle will counter one day with color. They say there are no plans to do so. But then Amazon just announced a ‘lending policy’ that copies B&N’s nook. When B&N announced it, Amazon was dismissive of the idea.
iPad delivers color for reading books. Now some of the B&N Nooks also will have color. Smartphones have color screens.
Once upon a time, photos were all B&W. Once upon a time, movies were all B&W. Once upon a time TV was all B&W.
Once upon a time, all eReaders were B&W.
Not any longer.
