It takes decades to build trust in a brand.
It takes hours to destroy a brand.
Joe Paterno was a God-like figure at Penn State. He ran the university. He was there for half a century. He build the football program. He decided what happened. He had too much power, Give him credit, he took an agricultural school and built it to a national school. It took decades to build that up.
It took hours to destroy it.
Paterno was fired. He deserved it. The President was canned.
The Paterno brand is forever tarnished. His 50 years of building it are gone. His obit will lead with the cover-up and the dismissal. His fall from grace, Not his accomplishments.
The only way Penn State can start to re-build their brand is to ELIMINATE EVERYONE on the coaching staff and athletic department that was there. All of them need to be axed. A complete cleansing is the only way to rebuild. Former Oklahoma coach Barry Switzer said that ‘everyone on the staff had to have known.’ It is disgusting that this cover-up is so wide-spread.
Paterno is gone and his reputation is dead.
Penn State can re-build, but it must start fresh. All of the people associated with the program need to leave.
I also think the football program should get the death penalty and go on a two-year hiatus.