38enso Inc

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09.06.2010, Uncategorized, by .

I love my iPhone.  I enjoy reading eBooks.   But I hate it when the ‘Loading…” screen comes up.  I never wait for my pBooks to “Load.”  But there are obviously many weaknesses of each format (and of course many advantadges).   I read on both formats.   This is why it is important to provide content in the format readers want to consume.

So, I hope publishers will all jump in and convert their physical assets to eBooks and digital content.   A lot of new readers can be found and authors re-discovered.   Bring on the eBooks…. but never give up on the physical ones.

“Loading…”   Could you add up all the seconds waiting?   Over a lifetime, it could be many, many days or even years.

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