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Zite – Personalized Magazine

04.11.2011, Uncategorized, by .

I stumbled across ZITE about a month ago. It is now the first place I look for news that interests me. ZITE is a Canadian start-up that went live about the same time as the iPad2.  It is a company to watch.

ZITE is a personalized iPad magazine. You go through various categories and click on the subjects that interest you. Although there are many categories to choose from, I do wish they would start doing ‘micro-subjects.’ Possibly this will come soon in Zite 2.0.

ZITE also works like PANDORA in that you can give each article a thumbs up or down.  ZITE will use your preferences to choose stories and articles to pump into your magazine. I have not used it enough to see how effective this is, but look forward to figuring this out.

ZITE has a very easy interface and looks similar to FLIPBOARD. But I prefer it because of the multitudes of categories and the crafting of my reading personality. I read that some publications like the WSJ and NYT are upset that their articles were linked to and asked that the be taken down. That is a shame. But I still feel ZITE will continue to deliver news in a way that is time-saving and customized to me.

The era a micro-customization is upon us.

Enjoy!

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