Everyone says that ‘you must go on-line and develop a social network.’ So people do so and create a Twitter following, a Facebook page, start blogging and join LinkedIn. But then what happens? You get a few followers on Twitter, your friends multiply on Facebook. People you forgot in high school are now contacting you to be connected. You spend a lot of time crafting your words and send them into cyberspace.
Hopefully someone reads something.
“If a tree falls in the forest and no one hears it, did it make a sound?”
“If you tweet and no one reads it, did you really tweet at all?”
There are some analytics to gauge your web-site especially Google. But how do you gauge your Twitter influence. Ok, the sheer number of followers is the easiest and most direct. But how much spam is included. Does anyone retweet you? Does anyone reply? Is it better to have 10 retweets than to have an additional 100 followers? How many lists are you on? The questions go on and on.
I stumbled across one of the solutions. KLOUT.
KLOUT assigns an influence number from 1-100 to each Twitter account. The higher, the more influential. I am at 50. I know I am not that influential on-line — not yet. I was 44 a few weeks ago. I found that many individuals are higher than corporate accounts. This makes sense to me given people generally seem to have more to say than many publishers. It is fun, it is something that I feel everyone should check out.
KLOUT also breaks your score out to ‘True Reach’, ‘Network’ and ‘Amplification.’
Check it out. There must be ways to analyze all the data to figure out what truly is going on… online.
