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In 2009, I took the written test to be a contestant. I passed.

In 2010, I took it again. It was a different test. I passed.

In 2011, I took it again. It was a different test. I passed.

But I have been rejected each time in the “1-minute interview.” I get a postcard a week later telling me that I have not been selected. No reasons.

The way it works. Go to the web site and see when the auditions are being held. Sign up online and then they send an email confirmation of the date of your test.  On the test date, line up outside and wait until they start to let you in. Most of the auditions are at the ABC Offices (a cafeteria) on 67th in NYNY. There is a metal detector and guards. I guess the ABC people don’t want any irate MILLIONAIRE wannabe going crazy.

I walk into the cafeteria and am handed an manila envelope and a Scantron sheet. The envelope contains the written test. The Scantron is for your answers. Fill in the circle with a number 2 pencil. Remember those from every standardized test you have ever taken? Sit down and wait. The staff tells you stale jokes (I think they are the same ones each time) and everyone seems a bit nervous.

Then you are given the basic rules. You have 10 minutes to answer the 30 question multiple choice test. Answer each on the Scantron sheet. Make sure you fully erase any changes and don’t write beyond the lines. Also don’t write on the test. Each test has a number. Write that on your Scantron.

Then after a few questions from the audience, the test begins. 30 questions in 10 minutes. It may seem quick but it is enough time. No time to sit and ponder. Since it is multiple choice, I have found the tests very easy. The subjects are pop culture, movies, music, simple history, geography, etc. It really is a test to see how wide a path of worthless information one knows.  It helps to know trivia from many eras.

After 5 minutes, they tell you the time is 1/2 up. Then a 9 minute warning. Then time to put pencils down.

They collect the tests and run them through the Scantron. That just takes a few minutes. Everyone looks relieved and chatty. Who knows? Out of the 150 people taking the test, each time about 10-15 pass. So 90% of the people are asked to leave. They start to announce the numbers of those that passed. If your number is called, you move to the other part of the cafeteria. The rest leave.

I have passed the test three times in three attempts. I feel I could pass it 100 times. I am not cocky, just I have taken it three times and find the test easy.

But I have also failed the personal interview three times. That part seems easy, but I am not getting through the process.

They take your picture and add it to your file. Then one of the interns calls out your name and it is time for the interview. She asks a few questions like, “what would you do with a million dollars?” and “are you married? family? work?” – basic inane questions.

I have not passed the personal interview barrier…. yet.

I am disappointed. I have always wanted to be on a game show. I understand they can’t give reasons for rejection but I would like to know why…. Am I ugly? Am I too talkative? Am I too shy? Am I not white enough (the auditions are overwhelming white)? Am I boring? Am I not the right age? I just don’t know.

It is what it is.

Oh well, although you can try up to five times in a season, I have decided once a year is enough. I will try again in 2012.

Maybe 4th time is a charm?

After all this angst, if I ever get chosen and make the show, I will probably be the dummy that misses the $100 question!

Life goes on.

 

 

According to publisher Little, Brown, Rolling Stones guitarist Keith Richards has passed the 1-million copy mark for his autobiography. A milestone few books make, let alone a music biography.

There has been a run of memoirs by rockers over the past few years. Most recently, Aerosmith’s Steven Tyler had a best-seller with DOES THE NOISE IN MY HEAD BOTHER YOU? Nielsen Bookscan reports over 200,000 sold (Bookscan reports 75% of sales and no eBook sales, so the number could easily top 300,000). Sammy Hagar (Van Halen and a stellar solo career) hit #1 with RED: MY UNCENSORED LIFE IN ROCK AND ROLL. It was propelled by Hagar discussing his UFO abduction. I guess that explains a lot. Bookscan has it selling 65,000 (so let’s put that total at 100,000 overall).

CLAPTON sold over 400,000 Bookscan (600,000 total?).

I read Rock biographies. Sure there is the usual stories of groupies, drugs, excess, recollection of the songs that we all know so well. But usually there is also a pretty interesting perspective into a life that is lived outside the rules.

Rock and Roll is ‘sex, drugs and well rock & roll’ but it also about rebellion and working within a system but still being outside of it. A series of contradictions. I prefer the biographies to come from the person themselves — I am much less interested in critical bios from outsiders. Although that has a lot of value too (Stanley Booth’s account of the Stones; Bill Flanagan on U2 are a couple of classics that deserve mentioning).

I would like to see:

  • Roger Waters — the story behind the genius of Pink Floyd would be fascinating. THE WALL, THE DARK SIDE OF THE MOON, WISH YOU WERE HERE.
  • Paul McCartney — actually John Lennon is more interesting, but Paul is still alive to tell the story. The full story.
  • Bono — More than just a rocker, he has made a difference in the world.
  • Bruce Springsteen — I am a fan but not insane like so many of my friends. But his story would be interesting.
I want real autobiographies. I don’t want water-downed rehashing of the same stories. I also hate it when someone just lends their name to the story and has little involvement. I want the subject to care about this and not just go for the money.
Rock and Roll has grown up. It is time to make sure the real story is recorded.

eBook break-even…

08.15.2011, No Comments, Uncategorized, by .

eBooks are the growth vehicle for book publishers today. But still many are hesitant to spend the money to convert their backlist. I understand it can be an expensive proposition especially if the backlist is extensive. Some go direct to Amazon Kindle and B&N nook. These companies will do it for free or will take a higher % of the sale to pay for the conversion, But the publisher doesn’t own the files.

eBooks are great because once the initial costs are recovered, the incremental costs are minimal. So once the break-even if achieved, almost 100%of the revenue will go to the bottom line.

How long does it take to break-even?

Assume $1,000 to convert and distribute an eBook. If it is all text, it will be 30% of that, but let’s use $1,000 including QA costs and time.

Agency pricing — $9.99 retail delivers $7.00 (70%) to the publisher. At that rate, the break-even is less than 150 copies. If the price is $4.99, then $3.50 is generated per sale and the break-even is less than 300 copies.

Wholesale pricing works pretty much the same. List the book at $14 and collect 50% or $7.

If a publisher sells to libraries, the entire conversion cost could be recouped just in that channel. Then ALL retail sales would be profit.

It actually is a good time to be a publisher.

Agency

 

An old adage in publishing is the smaller the ball, the bigger the sales. This is traditionally true but there are, of course, exceptions.

A look at four sports that proves this statement:

  • Golf — Sales of golf titles generally back-list very well. This is dominated by “how-to.” As with the enormous sales in golf equipment illustrate, people are always trying to get better. Many of these books are by golf coaches as opposed to the celebrities. There are also a few successful books about the Masters, US Open etc. But overall the instructional books dominate. I wonder how eBooks and websites have changed this?
  • Baseball — The sport that has the most literature devoted to it. Historically baseball writers were considered a step above the other sports. Baseball has a tradition like no other and Biographies of the stars seem to have the best sales. Sales also that follow a specific championship season and team can be very appealing.
  • Football — Although football dominates television and mind-share of sports in America, the book sales generally lag behind baseball. Successful football books generally are around a single player or coach (Maraniss’ book on Vince Lombardi is classic). College football has some success too but it is highly regional.
  • Basketball — Few books on the NBA or NCAA basketball sell that well. Bill Simmons recently hit #1 with his NBA book but that was more built on his celebrity through ESPN, his blog and Twitter. Overall basketball books don’t sell very well.
There are other sports books that do sell but many transcend the sport. Examples of these include Andre Agassi’s OPEN and Lance Armstrong’s IT’S NOT ABOUT THE BIKE. These highly successful books sold outside of the sports demographic. Both of these men had stories to tell that had universal appeal.
One area of sports books that has basically been eliminated by eBooks and websites is Sports Reference. I grew up scanning my Baseball Encyclopedia every day looking at past stats. Today it is all online. I prefer Baseball-Reference.com.

MLB Realignment

08.03.2011, No Comments, Uncategorized, by .

It is August and the pennant races are heating up. The traditional winners, Yankees and Red Sox (and others) are settled at the top. There are a few surprise teams like the Pirates. The Royals are way back in last place as usual. Although there are some shifts, overall the playoffs continue to be between a handful of select teams.

There are 30 MLB teams. The NL has 16 teams and the AL 14. I hate the imbalance. I understand for scheduling reasons, an even number of teams in each league is considered necessary. But I don’t buy that. I am sure the computers that crank out the schedules can make it work. Or MLB can add two more teams (or drop) to balance the teams.

But, ignoring the need to be even, I would like to propose a 2-league 15-team set up. I had been thinking about this last year when the current division set-up seems to be un-fair with less deserving teams getting playoff births. Then this Spring Mike Greenberg on ESPN’s Mike and Mike discussed it at length. He even asked Bob Costas about it, and he was not against the idea.

Rumor has it the Astros are willing to leave the NL for the AL. This would establish a much-needed rivalry for them with the Rangers. That would give us 15 teams in each league. I suggest the divisions be eliminated. The Rays, Blue Jays and Orioles get screwed every year because they have to play in the same division with the Red Sox and Yankees. These teams have to play a tougher schedule but still compete for the same wildcard. Plus every year one of the other divisions is won with a team barely above .500. Seriously, how many times would the Twins have made the playoffs if they had to compete with Boston and NY? Probably zero.

Two 15-team leagues. No divsions. The top six teams make the playoffs. The top two get first round byes. The team with the best record always gets home field advantage. Sure the top will still be dominated by a handful of teams, but there is more equity and fairness for the wildcard spots.

Just a thought. Before 1969, MLB had two leagues and no divisions. Win the regular season and you were headed to the World Series. So in some ways this is a return to tradition (but with a twist for the realities of the playoff system in place.)

Waldenbooks RIP

07.24.2011, No Comments, Uncategorized, by .

This week marked the end of Borders Books and Music. There are thousands of articles, posts and comments. Most lamenting the demise of one of the largest book sellers in the nation. Many pointing out the problems. This post is to remember the forgotten sibling, Waldenbooks.

Waldenbooks started to die when the company was purchased by KMart and absorbed into Borders. Then they moved to Michigan and started to quickly lose it’s identity. Borders hastened the death by deciding that 3,000 sq. foot mall stores were no longer viable. Bigger was better. The superstore model was the only way to go. Borders started to bleed Waldenbooks profits and put them in the Borders superstore concept.

Some facts about Waldenbooks:

  • At it’s height, there were over 1,200 stores. By far the biggest in the nation and sold more books than any single company.
  • Celebrated GENRE fiction when most bookstores ignored. WB sold Romance, Science-Fiction and Mystery better than anyone.
  • Didn’t look down on less expensive mass-market titles. At that time many bookstores didn’t like that format (still don’t).
  • Had lists of MILLIONS of devoted readers through their “Preferred Reader Programs.” These were focused on ROM, SF and MSY.
  • These names were invaluable and today it is still a target for booksellers — get the names of the rabid readers and ‘own’ them.
  • The first to embrace scanning technology and utilize bar codes for inventory tracking.
  • Opened stores in communities that were not served by bookstores. Almost every mall in America had a Waldenbooks.
  • When a new book of commercial fiction arrived, WB had a lease-line program that announced it to millions of people. People walking in the mall would see it even if they were not ‘book people.’ It was tremendous exposure.

Waldenbooks is another casualty in the death of the bricks and mortar bookstore. It started decade ago, but the final nails were just driven by the end of Borders. Waldenbooks dies with it – although they had been dead for years.

I still believe a chain of mall-based bookstores can survive.  3,000 square foot stores that are focused on genre and customer service. Combine it with a strong curated on-line precence and re-establishment of the Preferred Readers club. It is still something that can be effective (possibly more on this in another post). Add in bargain and Children’s books and it would be successful. Counter-intuitive?  Yes, but that is part of the success.

Waldenbooks was the only bookstore within 50 miles of my home when I was growing up.  Waldenbooks game me my first job in book-selling and opened doors for me to decision-makers in publishing. I owe my career to WB. It is sad to see a friend die. It is sad that WB is also forgotten.

Murdoch is not the first…

07.18.2011, No Comments, Uncategorized, by .

 

Rupert Murdoch’s media empire has come under tremendous attack the past few weeks.

I am not a fan on Murdoch and have believed his actions have always been one step ahead of the law. So this latest scandal doesn’t surprise me.

Evil Media Conglomerates are common in history.

Rupert Murdoch is just the latest in a string a mega-maniacal media barrons who manipulate the news, intentionally mis-lead and create a story they want to tell. Murdoch’s cronies went too far and broke the law. They should be arrested and jailed.

But again, this is not the first time, nor will it be the last time someone gains monopolistic control over the media.

William Randolph Hearst and Joseph Pulitzer were known for their battles and the tension to get a story created ‘yellow journalism’ and the active mis-leading of the truth. Hearst is even credited (blamed) with stirring national sentiment and created the Spanish-American War. That is power?

Murdoch is evil. What he has done in the UK is completely wrong and he deserves to be brought down.

Will anyone see that his FOX NEWS in America has done more to harm our Democracy than any single entity of the past 50 years?

Murdoch is old and maybe this scandal will kill him. But there will be others. As long as the media has such control over how and what people think, there will be criminals like Murdoch to exploit it.

3000 hits

07.08.2011, No Comments, Uncategorized, by .

 

Twenty-seven major league players have at least 3,000 hits in their career. Over 100 years of Major League Baseball, only 27 players have reached this plateau. It is a major milestone.

Derek Jeter is two hits away from joining this group. So, for this post, I am going to assume he also has 3,000.

  • 12 have batted left-handed.
  • 14 have batted right-handed.
  • 2 have been switch hitters.

To achieve 3,000 hits, a player must average 200 hits a season for 15 years. That is an amazing level of consistency over a long period of time.

Nine players have achieved all their hits with one team:

  • Stan Musial – Cardinals.
  • Carl Yastrzemski – Red Sox.
  • Cal Ripken – Orioles.
  • George Brett – Royals.
  • Robin Yount – Brewers.
  • Tony Gwynn – Padres.
  • Craig Biggio – Astros.
  • Roberto Clemente – Pirates.
  • Derek Jeter – Yankees.

Two players have over 4,000 hits. Ty Cobb, who played in the early decades of the 20th century and Pete Rose.

Roberto Clemente ended his career with exactly 3,000 hits.  He died in a plane crash during the off-season. He was part of an effort to bring supplies to earthquake victims in Nicaragua. What a class act.

Here’s the the 28 men who have achieved 3,000 hits in a career. Quite an accomplishment.

 

 

 

eBook pricing snapshot

07.02.2011, No Comments, Uncategorized, by .

 

eBook pricing is a big issue in the Publishing industry. It is so important that few publishers will discuss on the record.

There is a battle between the publishing companies and the retailers.

There is a battle between the retailers and other retailers.

There is a battle between authors and publishers.

Everyone has an opinion. Self-published authors believe they need to drop prices to $0.99 to be seen. Corporate publishers want the price to remain above $10 to protect margins and pay overhead. Amazon wants prices at $9.99 and below but Apple wants to preserve $12.99 and $14.99. Sony, Nook and Kobo get caught in the middle.

I looked at the prices for the top 20 eBooks at the top five retailers:

  • $0.99:  Kindle 6; Kobo 3; Apple 1; B&N nook 0; Sony 0.
  • $1 -$4.99:  B&N nook 5; Kobo 4; Kindle 1; Apple 0; Sony 0.
  • $5 -$9.99:  B&N nook 11; Sony 11; Apple 7; Kindle 6; Kobo 5.
  • $10 – $14.99:  Apple 12; Sony 8; Kindle 7; Kobo 7; B&N nook 4.
  • Over $15:  Kobo 1; Sony 1.

Some observations:

  • Kindle has by far the most at $0.99. This is because of self-published authors. They also generally have the lowest prices overall.
  • B&N nook has 16 of their 20 titles priced at $9.99 and below.  They also try to push down prices.
  • Apple has the highest prices with 12 of 20 above $9.99. This is because they are on Agency with everyone.
  • Kobo has the most balanced prices across the board. This is in line with their ‘eclectic’ personality.
  • Sony also has high prices. They don’t do much promotions and generally follow the others.

Pricing is in flux. Corporate publishers are trying to maintain margin. Individual authors believe the prices should be lower. They are both right, They are both wrong. The ability to move the prices is a big game changer. It will be interesting to see how they move and what happens over the next few years. I believe prices will drop. But it will take a lot of experimenting and discussions for it to happen.

 

Self-Publishing…

06.24.2011, No Comments, Uncategorized, by .

 

 

 

 

 

 

 

 

 

Earlier this week, Amazon announced that John Locke had joined their ‘million-sellers’ club. He has joined six other authors (all from major publishing houses) as one of a select few to sell over one-million eBooks.

Congrats to Mr. Locke. This is an amazing achievement for any author. It is especially noteworthy that he self-published his books and has done the marketing and publicity all on his own. He truly has accomplished something remarkable.

He also is the exception that proves the rule. The majority of self-published writers sell very few copies.

So what’s the secret to success?

  • Good story-telling — most of his titles have 4-star averages on Amazon.
  • Returning character that readers care about.
  • Good eBook genre — Mystery.
  • Professional and alluring covers — many with good-looking women on them.
  • Loyal following.
  • Great ‘author name.’
  • Low price – every novel is $0.99.

I want to discuss the last point in more detail. Mr. Locke has credited the low price to much of his success.  He has also stated that the price of 99 cents will remain even though he could make more money by raising it. He wants to have as many people read his stories as possible. I am not questioning this policy — he has proven it to be successful.

But, looking at the numbers.

Amazon’s policy is simple. Price the book between $2.99-$9.99 and receive 70% royalty. Price it anywhere else and get 30% royalty.

Locke has sold 1,000,000 eBook at $0.99 retail. He receives 30% or $0.30 per book = $300,000.

How many copies at different-price points would be need to sell to make $300,000?

  • $0.99 –    1,000,000
  • $2.99 –       142,000
  • $4.99 –         85,000
  • $9.99 –         43,000
  • $12.99 –       76,000

Would he had been better off raising the price? Who knows? But it is an interesting model in that a small change in price can have a dramatic effect on the revenues. He probably could have made more money – but then the success may have come from the very cheap $0.99 list.

eBook pricing is all over the map. Publishers (and self-publishers) are looking at this in a way to maximize sales and exposure. The answers are being determined and we do need a lot more data. But it would be interesting to see what would happen if the prices were moved around.

This is just one of the new skills publishers must master in the “Digital Era.”